I was just reading an article in the New Yorker about studies into the way people respond to the need to make financial decisions, as in, if there is a "Free Shipping!"' pop up that says the buyer needs to spend just X more to receive free shipping, the buyer will do that even against his best interests. It seems to me we are ignoring - not taking serously* - the vast repository of knowledge about human nature that is contained in Humor.

Why don't we analyse that and pick out the clues to what we all do that is not what we'd like to do? Everyone knows there is more truth in the genuinely funny reflection than in most things.

*lame joke