A Reverse Cloverfield
Warning: If you haven't seen Cloverfield you will not be interested in this post. And maybe not even then.
I was reading Smithsonian and, upon turning the page, was startled by this ad which reminded me of Cloverfield (the monster from outside the Earth's atmosphere drops down and wreaks mayhem, during which time a news crew happens to notice that the dandruff falling from the monster is actually spritely little monsterettes that are not shy and which, apparently, have nasty bites ("We've GOT A BITE HERE!1!!!1!!! **sploosh**).

Yes, the monsterettes look somewhat like a king crab.* This advertisement definitely doesn't make me want to go to Norway (and TASTE as a caption makes me reel). However the monster dropping down from outside the atmosphere in this picture is the human, who is wreaking mayhem on the proper denizens.** I suppose we invent the stories that we live, but we have a hard time recognising ourselves when the tables are turned.*Alternate ending: the Great Chefs of the world converge upon New York City with pots and clarified butter and create a feast that would be never-ending except that the monster itself, nonplussed by the sight of its little friends (or offspring, or lice, or w/e) being gleefully cracked open and injested, flipped a hasty bird and flew off to despoil in another dimension.
**I used to enjoy walking in the evening when the light was fading but people had not yet drawn therir curtains, as it's so very interesting to see how they decorate their houses. All KINDS of weird uh... things... A friend told me about some friends (one of those friend of a friend things heh) who had a king crab mounted on a plaque over their couch.