Well, the idea of Evelyn Waugh's Daily Beast has always made me smile, so I am not sure if I'm irritated or happy that Tina Brown has started (in October, but I just saw it today) a website with that name - it is a great name. I'm not an anti-Tina-ite, because although she certainly didn't do The New Yorker any good when she was editor, she is well-suited to projects with more of a popular culture slant. I decided that if the website clearly says where the name is from I'd be OK with the reference, but since the DB website might end up being known to more people than Scoop it would otherwise have the uncomfortable feeling of boosting something belonging to everyone and making it into one person's brand.
/me goes to check on the DB website.
No reference to Waugh. Oh, well - I can hardly blame her for wanting to use the name, and it makes the name live in another realm, so all is not lost, but the site's content is rather soft.
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