Orange Island's closing event was today, but I was (very) late as I was editing something for a festival. I cursed myself as it was a very interesting discussion (from what I could gather, anyway), but they'll be sharing their findings from their two-year experiment on the OI blog sometime in October.
Their corporate presence was well done. Of course, the people who advise and make it happen are in most cases people who came from another SL project and will go on, one supposes, to the same sort of thing in SL or elsewhere, getting more savvy as time goes on. It's true that in these days when an SL presence garners no publicity to speak of, the goodwill and friendship generated are excellent but just not widespread enough to mean much to a big company.
posted by - 1:30 PM