No More Single Letter Names
Single letter names shout out a big "FU" to customers.

I think fortunes can rise and fall due to customer mood and perception, so even if nothing else changes having Philip back will make make things a bit more prosperous. If the company is in trouble there's nothing that could equals that bang for the buck.

Of course, I'm glad he's back as he's the visionary. Nowhere did I read that he disagreed with the direction and decisions of the past two years, and there's no point speculating, but he has the right brand of moonshine and fairy dust that SL needs right now.

As I've said before I think SL's placeness (ritual, stability, repetition, continuity) should be fostered; that will draw people as they will then be able to formulate plans and budgets. After the world is filled with people then businesses will want to come in. Until then LL needs to stay small, not compete with their customers, and work on grid stability and adding browser experiences. It's an awful loss for SL, the place, that an elder statesman like Blue is gone, and I truly believe LL needs are very different from SL's and in fact can damage it. It's a potentially huge loss that Babbage, who must surely have a deep understanding of SL's intricacies, will likely be gone soon. Unless LL is somehow sidestepping the problem rather than needing to fix it, I can't see how that will help anything. We can't know how necessary these cuts were, but it's probably safer to imagine them as crucial for survival.