Fast, Easy, and Fun
To me, "fast, easy, and fun" refers to the way the necessary structural elements should get out of the way so that what we want to do is possible, enjoyable, and immersive. It means not needing to use a hundred workarounds to do things that should function invisibly. Take group chat, which was used as an example. If group chat functioned reliably, so much so that one never needed to worry or wonder if a message would get through, my SL would be improved a great deal.
"Fast, easy, and fun" seems a good focus. "This is our company's effort over the next few quarters" - means it isn't a permanent commitment to stripping away complexity, just a readjustment to get things back on track. I love Second Life, too, and what I love about it is the very complexity that allows us to create hitherto unimagined things, and which serves as a catalyst to learning new skills. The pleasure I take in learning how to do things like make animations is very valuable to me, but I'm unlikely to put forth the effort unless I have a reason to do it. SL opens up a dimension in which fantastic projects can be realised, and for such projects learning new skills is not just necessary but also part of the fun.
All of us who love SL are used to hacking our way through the underbrush to get to the hidden temple because we know it's there: we found it long ago or someone showed us or told us about it. For many new people the underbrush is all they see, and they don't know there is anything else. I think Linden Lab is just doing a little gardening.
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