This seems significant to me:
Personality in Guild Wars
By a GW designer, Curtis Johnson.
"In Guild Wars 2, we’re going even further to make the out-of-combat experience a role playing experience by introducing “personality” as a player character role. How you respond to other characters develops and changes your personality over time, letting you affect how the game treats you. Personality is your character’s attitude toward others; it grows and changes as you play through your personal story and as you adventure in the persistent world."
"Personality choices are entirely designed to customize the experience and have the world echo your personality but not to block you from content. Unlike story choices, your personality is constantly changing; so, while you might play the brute today, you could at any time begin to reform your ways, rally the troops, fight the good fight, and eventually go back through the same areas you had previously visited and receive different reactions from the inhabitants."
posted by - 10:44 PM