Once, many years ago (2005? 2006?) on the old, proper forum, I told some would-be SL population studier that "we are not your antfarm" I always wondered if that's where the surname Antfarm came from. Anyway, how times change! In those days LL was very strict with those types, and asked them to register and so forth. Now, it seems we are indeed an antfarm, but in a slightly different way.

"Our system enables you to reach this sought-after audience in a simple and easy way. Target your campaigns to reach relevant customer groups according to your preferences boosting both awareness and sales of your products and services." -- Second Life Advertising

Well, it isn't like it hasn't been talked about for years - we knew it was likely to come and now it's here. Will it be annoying? Or OK? Jury's out as yet.